Chai Lifeline Canada is a nonprofit dedicated to helping children and families facing serious illness. After hosting a successful fundraiser gaming tournament in 2020, they were interested in branching into regularly live-streamed gaming content on Twitch to reach a previously untapped demographic of donors.
I created the Gaming for Life initiative to do just that. As head of the initiative, I not only was in charge of its operations, but I also developed Gaming for Life's brand identity, and created all of the graphics for its Twitch channel (both channel branding and streaming graphics), YouTube channel and social media platforms.
Gaming for Life was a successful venture for Chai Lifeline Canada, hosting regular streams and a Super Smash Bros. Ultimate tournament that raised over $2000 for their cause.
